I've seen the whole episode yesterday and I'm still really impressed. I think this is one of the best examples for the right concept of a programme with the best chosen "persona" in an appropriate cultural context at the right time. Great!
If you are interested in an reaction of an intellectual American and his feelings about "The Apprentice" look at this. Very interisting is also how the slogan of Trump is "used" into the context of the US election ;-)