http://rg3thiemann.blogdrive.com/ Jones Wed, 23 Jun 2004 16:10:04 PDT http://www.blogdrive.com Copyright 2004. http://rg3thiemann.blogdrive.com/archive/14.html Thu, 24 Jun 2004 00:06:36 GMT beacuse blogdrive seems to have problems to publsih my whole paper ... here comes the rest of it ... 4. The perspective of Amazon.com Amazon.com Inc. was incorporated in 1994 in Seattle, Washington, and since its “[…] opening for business as the ‘Earth’s Biggest Bookstore’ in July 1995, Amazon.com has become one of the most widely known, used and cited commerce sites in the World Wide Web (WWW)” (Gurbaxani / Shrikande, 1999, 1). Because it brought online-marketing and retailing to a new level it was called the ‘Wal-mart of the Internet’ (Gurbaxani/Shrikande, 1999, 1).... (more) http://rg3thiemann.blogdrive.com/comments?id=14 http://rg3thiemann.blogdrive.com/archive/13.html Thu, 24 Jun 2004 00:01:19 GMT Index 1. Introduction 2 2. The customer reviews on Amazon.com 3 3. The reviewer perspective 4 3.1. Meanings that create a value for a community 6 3.1.1. Reviews as community builders 6 3.1.2. A medium for sharing experiences 7 3.1.3. ... (more) http://rg3thiemann.blogdrive.com/comments?id=13 http://rg3thiemann.blogdrive.com/archive/12.html Sat, 05 Jun 2004 22:12:21 GMT Lasica, J. (2003): Blogs and Journalism Need Each Other (Nieman Reports, Fall 2003) My question: How does Lasica places the Weblogs in the great context of news and journalism? And how great is their importance? Answer: Lasica sees Blogs not as a competitor to other kind of news in the realm of journalism. He stresses the point that the distinction whether they are journalism or not is not the goal of his article: “We need, then, to stop looking at this as a binary, either-ort-choice. We need to move beyond the increasingly stale debate of whether blogging is or isn’t journalism and... (more) http://rg3thiemann.blogdrive.com/comments?id=12 http://rg3thiemann.blogdrive.com/archive/11.html Tue, 01 Jun 2004 18:53:14 GMT Tybout, A. / Carpenter, G. (2001): Creating and Managing Brands In: Iacobucci, D. (ed.) (2001): Kellog on Marketing. John Wiley & Sons, Inc., New York My question: Why does the image of the “one” universal customer not fit in the brand-model that is used by Tybout and Carpenter? Answer: First of all the importance of the customer is very important if you speak about brands, whether they are national or global. The value of brands leads directly to the profits of the enterprise: “The power of brands with consumers translates directly into profits for those who own them” (p.75). The... (more) http://rg3thiemann.blogdrive.com/comments?id=11 http://rg3thiemann.blogdrive.com/archive/10.html Fri, 28 May 2004 11:36:29 GMT Unfortanetly I got a heavy bronchitis this week and so I can not hold the presentation of my research topic today (even if I could you would not understand the most of it between the coughing). So I decided to put a more detailed description of my topic on my weblog as a little compensation of my missing real presence. Participatory Culture Outline Final Paper Jan Henrik Thiemann F030260 The meaning of customer reviews in the case of Amazon.com My motivation: I’ve been fascinated for a long time by the system the online-seller Amazon.com uses to give customers the... (more) http://rg3thiemann.blogdrive.com/comments?id=10 http://rg3thiemann.blogdrive.com/archive/9.html Thu, 20 May 2004 18:52:17 GMT Negus, Keith (2002): Identities and industries: The cultural formation of aesthetic economies In: Du Gay, Paul / Pryke, Michael (2002): Cultural economy: Cultural analysis and commercial life, Sage, London/Thousand oaks/New Dehli, p. 115-131 My question: What seems to be the right way for changing a corporate culture, and what problems are appearing in this case? Answer: Negus offers an example within the record industry of the US, where a record label (EMI) and its executive was requested to “change the culture”. The President and CEO Davitt Sigerson decided to fire 70 percent of... (more) http://rg3thiemann.blogdrive.com/comments?id=9 http://rg3thiemann.blogdrive.com/archive/8.html Wed, 19 May 2004 15:53:14 GMT A few days ago the first virtual church in UK can be visited. It's a project of the Methodistic church which si called "church of fools" for as they stated "people on the edge of faith". You can pray, chat and do a lot of other strange things in this virtual church (including advertisement). But as I noticed in a German magazine soon after the start they were getting into a lot of problems. Strange things happen on the Net ;-) http://rg3thiemann.blogdrive.com/comments?id=8 http://rg3thiemann.blogdrive.com/archive/7.html Mon, 17 May 2004 22:42:20 GMT Harries, Dan (2002) Watching the Internet In: Harries, Dan (2002) The New Media Book, BFI, London My question: Harries describes a new way of participating within the Internet at the entertainment level, a hybrid mode of viewing and using, called „viewsing“. But how clear is the definition Harries offers and what are the natural limitations of this new participation form? Answer: The definition Harries offers at the beginning is still a little blurred: “I call this third emerging mode of spectatorship ‘viewsing’ – the experience of media in a manner that effectively integrates the... (more) http://rg3thiemann.blogdrive.com/comments?id=7 http://rg3thiemann.blogdrive.com/archive/6.html Thu, 13 May 2004 23:40:13 GMT I've seen the whole episode yesterday and I'm still really impressed. I think this is one of the best examples for the right concept of a programme with the best chosen "persona" in an appropriate cultural context at the right time. Great! If you are interested in an reaction of an intellectual American and his feelings about "The Apprentice" look at this. Very interisting is also how the slogan of Trump is "used" into the context of the US election ;-) http://rg3thiemann.blogdrive.com/comments?id=6 http://rg3thiemann.blogdrive.com/archive/5.html Mon, 10 May 2004 22:45:36 GMT Nixon, Sean (2003): Advertising and Commercial Culture In: Nixon, Sean (2003) Advertising Cultures. Sage, London My question: What is the key aspect that distinguishes Nixons concept of ‘commercial culture’ from the other theories (Lash/Urry, Scase/Davis, Featherstone etc.) he mentions in his article? Answer: To answer this question the kind of definition Nixon gives at the beginning is very important. “The idea of ‘commercial culture’ also insists on the importance of grasping the generative relations with wider economic, political and cultural formations into which commercial... (more) http://rg3thiemann.blogdrive.com/comments?id=5